In the era of online sales and the big getting bigger while the smaller brands seem to struggle, Garage Grown Gear is filling that niche in the middle. The focus is on giving the smaller brands a platform and a full service e-commerce site for thru-hikers, backpackers, and outdoor enthusiasts to find the small brands that make gear that align with their needs, values, and ethos. Let’s dive deeper into Who is Garage Grown Gear?
Who are they?
Garage Grown Gear is an online marketplace and community that is dedicated to supporting and promoting small, innovative outdoor gear and apparel brands that are “garage-grown.” These brands are often started in a garage or small workspace by outdoor enthusiasts who are passionate about their craft, and they offer unique and innovative products that may not be found elsewhere.
The company was founded in 2014 by a husband and wife team, Amy Hatch, and her husband Luke, who were inspired by their own experiences with starting a small outdoor gear company. They saw the challenges that small brands faced in getting their products in front of customers and wanted to create a platform to help these brands connect with consumers and grow their businesses.
Garage Grown Gear Offerings
What does Garage Grown Gear Offer?
Garage Grown Gear offers a wide range of gear and apparel for outdoor activities such as hiking, camping, climbing, and paddling. The products they offer are often unique, innovative, and made by small brands that may not have the same visibility or reach as larger outdoor companies. These small brands are carefully vetted by Garage Grown Gear to ensure that they meet the company’s high standards for quality, sustainability, and innovation.
One of the key benefits of shopping with Garage Grown Gear is that customers can discover the new and exciting outdoor gear and apparel brands that they may not have heard of before. By offering a curated selection of products from small brands, Garage Grown Gear provides a unique shopping experience different from what larger outdoor retailers offer. Customers can feel good about supporting small businesses and can feel confident in the quality and innovation of the products they purchase.
In addition to offering a marketplace for small outdoor gear and apparel brands, Garage Grown Gear is also a community that supports and connects outdoor enthusiasts and small gear makers. The company offers articles, interviews, and other content that is designed to educate and inspire outdoor enthusiasts and support the community of small gear makers.
The GGG Values
Garage Grown Gear is committed to sustainability and ethical manufacturing practices. Many of the small brands they work with are also committed to these values. They offer products made from sustainable materials, produced using ethical manufacturing practices, and designed to last. By promoting and supporting these small brands, Garage Grown Gear is helping to create a more sustainable and responsible outdoor industry.
In summary, Garage Grown Gear is a unique and innovative online marketplace and community that is dedicated to supporting and promoting small, innovative outdoor gear and apparel brands. By offering a curated selection of products from small brands, they provide a shopping experience different from what larger outdoor retailers offer. They also support and connect outdoor enthusiasts and small gear makers through their content, events, and challenges. If you’re an outdoor enthusiast who values innovation, sustainability, and ethical manufacturing practices, Garage Grown Gear is definitely worth checking out.
Consider shopping at Garage Grown Gear before the e-commerce giants like Amazon and REI.